Ludacris' second album for
Def Jam,
Word of Mouf, is a superstar affair that aims for mass appeal with a broad array of different styles. Nearly every track features some sort of collaborator, either hitmaking producers like
Timbaland and
Organized Noize, big-name rappers like
Mystikal and
Twista, hook-singing crooners like
Nate Dogg and
Jagged Edge, or fellow
Disturbing tha Peace group members
I-20,
Shawnna,
Lil' Fate, and
Tity Boi -- and sometimes a combinations of these various ingredients. The resulting album is surely impressive, propelled by lively production, colorful guests, and an omnipresent touch of humor. More hilarious than before,
Ludacris lightens his lyrical style here, leaving behind much of thuggishness that had characterized his previous album,
Back for the First Time, in favor of witty puns and sly innuendoes. A particularly humorous highlight is the previously released (on the
Rush Hour 2 soundtrack) single
"Area Codes," a tongue-twisting, good-spirited
Jazze Pha production. Less humorous though likewise standout is the lead single,
"Rollout (My Business)," a rallying
Timbaland production with a simple yet inescapable hook. Other highlights include the
Organized Noize-produced booty-shaker
"Saturday (Oooh Oooh!)," the
Jagged Edge-sung
"Freaky Thangs," and the
Beats by the Pound-esque posse track
"Move Bitch." There's also a hidden bonus track here that's likewise an explosive collaboration, the
Jermaine Dupri-led
"Welcome to Atlanta." There are a lot of highlights here; however, amid all of these various team-ups you do lose a little bit of the sincere, personal edge that had characterized much of
Ludacris' debut. Even so, it's overall a worthy exchange, since there's something here on
Word of Mouf for everyone, signaling
Ludacris' leap from the
Dirty South underground to the
pop-rap mass market. ~ Jason Birchmeier
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