Popular Music as Promotion: Music and Branding in the Digital Age / Edition 1

by Leslie M. Meier

Overview

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture.

Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands.

Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Product Details

ISBN-13:	9780745692210
Publisher:	Polity Press
Publication date:	01/30/2017
Pages:	216
Product dimensions:	6.00(w) x 9.10(h) x 1.00(d)

About the Author

Leslie M. Meier is Lecturer in Media and Communication at the University of Leeds. Her research examines the music and cultural industries, advertising, marketing, and promotional culture, and consumer culture inside contemporary capitalism.

Table of Contents

Acknowledgements

Introduction: Popular Music, Branding, and Promotional Culture

1 From Commodities to Commercials? The Rise of Promotion in the Music Industries

2 Capitalizing on Music: From Sound Recordings to 'Artist-Brands'

3 Brands: The New Gatekeepers

4 'Flexible' Capitalism and Popular Music: Branding Culture, Designing 'Difference'

5 Conclusions

Notes

References

Index