Artist Management for the Music Business / Edition 4

by Paul Allen

Overview

Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify and manage income sources, and guidance on the ever-changing social media landscape of the music business. This book gives access to resources about artist management and the music business at its companion website.

Product Details

ISBN-13:	9780815392668
Publisher:	Taylor & Francis
Publication date:	05/14/2018
Edition description:	New
Pages:	338
Product dimensions:	9.00(w) x 7.50(h) x 0.80(d)

About the Author

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career includes service in the US Air Force, and work in commercial radio and TV, political management, the music business, academia, and as your author.

Table of Contents

1. Professional Artist Management and Its Principles

2. Preparing to Manage

3. Entrepreneurship and Basic Money Management

4. The Artist Prepares to be Managed

5. Lessons in Artist Management

6. The Artist Management Contract

7. A Planning Primer for the Artist Manager

8. The Artist as a Business and a Brand

9. Income from Live Performance

10. Income from Songwriting

11. Income from Recording

12. Conducting Business for the Artist

13. The Artist Career Plan

14. Coaching, Leadership, and Final Advice

Editorial Reviews

"This book is for those who are interested in the music business, especially for those who want to manage musicians. There is a lot of information to process, but the author does it in a plain, direct manner and it is well organized. He doesn't sugar coat things and clearly defines the career, letting you know what to expect. He gives plenty of real-life success stories to inspire the reader and motivate you to keep moving forward if this is your dream. While this is really a book for those interested in managing, it is also an informative read for musicians as well."—Book Bargains and Previews

"This second edition offers unique insights and information for those seeking a career in the music business. Allen (recording industry, Middle Tennessee State U.) gives a detailed account of the politics, processes and procedures from the perspective and experiences of artist managers, as well as from his own career of managing performers and other areas of the business. From making the decision to enter this high-risk, high reward career to signing a contract and beyond. Management skills, understanding the music business, budget planning and promotional guidelines are featured."—2^nd Edition review in Reference and Research Book News

From the Publisher