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We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy

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We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy
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Named an Inc. Business Beach Read for Summer 2016! 

In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy

Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people’s ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators—“artists of business.”

With advice from “stay small but include all” to “profit with purpose” and “embrace disruption,” Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.

Named an Inc. Business Beach Read for Summer 2016! In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economyToday, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people’s ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators—“artists of business.”With advice from “stay small but include all” to “profit with purpose” and “embrace disruption,” Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.
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Product Details
Sales Rank:
99,999,999
Pages:
208
Publication Date:
12/01/2015
ISBN13:
9780399173622
Product Dimensions:
5.60(w) x 8.40(h) x0.90(d)
Publisher:
Penguin Publishing Group
Age Range:
18 Years
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About the Author

Billee Howard is founder and chief engagement officer of Brandthropologie, and president of Mojo Risin Productions. Brandthropologie is a cutting-edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative, and passionate dialogues with target communities, while blazing a trail toward new models of artful, responsible, and sustainable business success. Mojo Risin, Brandthropologie’s small-batch production studio, creates custom branded immersive entertainment content for television on the web. Howard is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She began her career at age twenty-two as press secretary for the president of the Philippines, and subsequently worked at the world's largest PR firm, Weber Shandwick, handling global communications for clients including Samsung, PepsiCo, MasterCard, and All State.

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Table of Contents

Introduction: The House of We xi

1 Embrace the Awesome Power of Redemptive Deconstruction 1

2 Adapt to the Laws of Creative Evolution 19

3 Become an Artist of Business 43

4 Start Your Own Small-Town Silicon 67

5 Learn the New Geography of Global Innovation 88

6 Homebrew Your Own Cult 101

7 Profit with Purpose 119

8 Bespoke Is the New Beautiful 135

9 Stay Small but Reach All 147

10 Pop-Up-Alooza! 157

Epilogue: What Lies Ahead 173

Afterword 181

Acknowledgments 191

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Editorial Reviews
10/12/2015
Howard, founder of the communications firm Brandthropologie, devotes this slim but hard-going business manual to the argument that the business world, transformed by the 2008 crash, now requires a more social, personal approach to branding and product development—one harking back to humanity’s “small-community origins.” She aims to show how to succeed in this quickly shifting marketplace and become “a true artist of business” able to “introduce creativity into everything your brand produces.” The book introduces the “new Golden Rules of Branding,” such as “create a brand culture that encourages trust and sharing” and “recognize that failure is the new success,” backed up by a few case studies. Howard discusses the power of cult brands, the advantages for companies that convey a sense of social purpose, and the trick to “staying small” while still reaching and satisfying customers. These are all fair enough points, but the buzzword-filled presentation (e.g., “adapt to the laws of creative evolution”) and self-satisfied tone (“I can... help you understand the new laws of the jungle”) will make this a tough read for most. (Dec.)“The author proposes ‘New Golden Rules’ for operating in the sharing economy and identifies and explores ‘We-volution,’ transformation that involves the use of commercial media and thinking globally yet celebrating uniqueness. Verdict: Adult readers of all sorts should be exposed to these potential transitions and evaluate them. Howard offers some insightful suggestions – they won’t be for everyone but deserve consideration.”
—Library Journal, starred review
 
“Thought-provoking, valuable insight.”
—Booklist★ 11/01/2015
Howard is the founder of Brandthropologie Media, an organization dedicated to the study of the intersection of art and commerce and the business possibilities emerging from the union. She feels that the problems caused by the 2008 financial crisis identify a move from the "I, Me, Mine" mind-set of the past to today's sharing-centered economy. The changes caused by this shift in focus will define new, smaller community concerns that present a challenge in many places. Howard's ideas remind this reviewer of Mintel Trends's presentation, "Make It Mine: Personalization Is a Right Not a Privilege." The author proposes "New Golden Rules" for operating in the sharing economy and identifies and explores "We-volution," transformation that involves the use of commercial media and thinking globally yet celebrating uniqueness. VERDICT Adult readers of all sorts should be exposed to these potential transitions and evaluate them. Howard offers some insightful suggestions—they won't be for everyone but deserve consideration.—Littleton Maxwell, Business Information Ctr., Univ. of Richmond
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Customer Reviews (6)
I really enjoyed this book. Billee Howard shines a beacon of ligh ...
I really enjoyed this book. Billee Howard shines a beacon of light on both past as future business practices in the ever changing economic landscape. This book provides step by step tips on how to succeed and it made me think of how I can improve my business. An effortless read and worth the time!
- RicD
December 8, 2015
Buy. This. Book. Easily one of the best business and marketing boo ...
Buy. This. Book. Easily one of the best business and marketing books of 2015, We-Commerce serves not only as a highly interesting analysis of the sharing economy but also as a blueprint for how to succeed in this new world. As the CMO of a technology startup, this book has an ongoing space on my desk.
- J_Levin
December 8, 2015
Billee Howard's book is the BEST business book I have read in 2015 ...
Billee Howard's book is the BEST business book I have read in 2015. Her insights educated and challenged me. I highly recommend this book as a holiday gift for anyone on your list and in the business world. Looking forward to her next book!!
- LG1988
December 7, 2015
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We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy
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We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy
Pub. Date: 12/01/2015
Publisher: Penguin Publishing Group
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We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy
Pub. Date: 12/01/2015
Publisher: Penguin Publishing Group
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