Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation
In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”
Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.
For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.
Sheena Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of The Art of Choosing (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.
Table of Contents
Preface Part I 1. What Is Think Bigger? 2. The Creative Brain Part II 3. Step 1: Choose the Problem 4. Step 2: Break Down the Problem 5. Step 3: Compare Wants 6. Step 4: Search In and Out of the Box 7. Step 5: Choice Map 8. Step 6: The Third Eye Acknowledgments Bibliography Index
