The Little Black Book of Innovation: How It Works, How to Do It

The Little Black Book of Innovation: How It Works, How to Do It

by Scott D. Anthony
The Little Black Book of Innovation: How It Works, How to Do It

The Little Black Book of Innovation: How It Works, How to Do It

by Scott D. Anthony

Hardcover

$27.00 
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Overview


Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable.

No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth.

This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps:

• Finding insight
• Generating ideas
• Building businesses
• Strengthening innovation prowess in your workforce and organization

With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.

Product Details

ISBN-13: 9781422171721
Publisher: Harvard Business Review Press
Publication date: 12/27/2011
Pages: 304
Product dimensions: 5.80(w) x 8.30(h) x 1.20(d)

About the Author


Scott D. Anthony is the managing director of Innosight, a global strategic innovation consulting and investment firm. He is the head of Innosight’s Asian headquarters in Singapore. He has worked with clients ranging from national governments to companies in industries as diverse as healthcare, telecommunications, consumer products, and software. He has authored The Silver Lining and coauthored Seeing What’s Next and The Innovator’s Guide to Growth.

Table of Contents

Preface xi

Introduction My Innovation Journey 1

Part 1 Laying the Foundation

Chapter 1 The Innovation Imperative 15

Chapter 2 The Masters of Innovation 35

Chapter 3 The Mount Rushmore of Innovation 59

Chapter 4 Innovation's Seven Deadly Sins 71

Part 2 The 28-Day Innovation Program

Week 1 Discovering Opportunities 87

Week 2 Blueprinting Ideas 127

Week 3 Assessing and Testing Ideas 167

Week 4 Moving Forward 207

Conclusion The Innovator's Pledge 247

Appendix 253

Notes 261

Index 271

Acknowledgments 279

About the Author 283

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