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9781581154726
Graphic Designers On Writing Well xiii
Boosting Your Design Career Through Improved Communication Skills
Tuning in to Business Communications
The Communication Cycle 5
Nonverbal Communications 6
Active Listening 9
Oral Communications 11
Applying Design Concepts to Writing
Analyze Your Audience 14
Bring Order from Chaos 16
Create a High-Impact Effect 20
Spotlight On: Eric Karjaluoto/smashLAB: Designers Must Write
Understanding Business Writing Basics
Letters 23
E-Mails 28
Memos 30
Faxes 33
Building Up Your Research Skills
The Stages of Research 35
Libraries 38
Bookstores and Publishers 39
The Internet 39
Launching Your Career
Spotlight On: Andrea Costa/Time Magazine: Advice to Designers Just Starting Out
Look Before You Leap
What's Your Bottom Line? 45
Researching the Marketplace 46
Network Your Way In 48
Temping 50
Interning 50
Portfolio Reviews 51
Informational Interviews 51
Packaging Yourself for Employers
Resumes 53
Application Letters 67
Reference Sheets 71
Portfolios 73
Leave-Behinds 74
Secrets to Successful Interviewing
Before the Interview 76
At the Interview 80
After-Interview Communication 82
Setting Up Your Own Shop
Figuring Out Your Positioning 88
Identifying Target Markets 89
Writing a Marketing Plan 90
Writing a Business Plan 93
Building Your Initial Buzz
Professional Identity Package 95
Mailing Lists 95
Promotional Mailings 97
Courting Clients
Initial Meeting with the Client 111
Proposals 113
Sales Presentations 127
Spotlight On: Chase Design Group/The Art of Presentations
Building a Bigger Buzz
Advertising 133
Publicity 134
Personal Selling 136
Newsletters 141
Networking 142
Pro bono Work 144
Competitions 146
Keeping Your Business
Spotlight On: Cathy Teal/FireBrand Design: Putting Clients at Ease
Working Out Agreements with Your Clients
Negotiations 151
Written Agreements 153
Contracts 153
Letter Contracts 154
Project Confirmation Agreements 154
Signed Proposals 155
Design Briefs 155
Usage Agreements 159
Providing Quality Service
Speak Your Client's Language 161
Explain Design Processes 163
Define Design Jargon in Clear, Everyday English 164
Tell Them Something They Don't Know 165
Interviews 166
Site Visits 168
Questionnaires, Surveys, and Focus Groups 168
Working Through Client Conflict
Three Keys to Finessing 171
Direct Versus Indirect Organization 171
Active Versus Passive Voice 172
Put Your Reader First 173
Responses to Claims and Complaints 174
Refusals 175
Collections 175
Maintaining Client Relationships
Stay in Touch 179
Updates 179
Status Reports 180
Capture Work Changes 181
Debrief 183
Respond to Negative Feedback 183
Conduct Client Surveys 185
Investigate Disappearances 186
Working with Freelancers and Other Specialists
Sourcing 189
Work Plans 189
Written Agreements 189
Monitoring 190
Meeting Notes 191
Disputes 194
Working at a Distance
Spotlight On: Christy White/Alpha Marketing: Working Virtually
Business Telephone 198
E-Mail 200
E-Files 201
Working Across Cultures
Respecting Cultural Differences 208
Writing Across Cultures 210
Growing Your Business
Spotlight On: Steffanie Lorig/Art with Heart: Design As an Instrument of Change
Planning for Growth
Re-Visioning 219
Crunching the Numbers 220
Mission Statements 220
Business Growth Plans 222
Becoming the Boss
Spotlight On: Bob Wages/Wages Design: Do What You Love
Rethinking Your Role 226
Coping with Paperwork 228
The Basics of Employment Law 229
Employee Orientation 230
Noncompete Agreements 230
Employee Records 232
Employee Performance Evaluations 233
Warnings and Terminations 233
Rewarding Client Loyalty
Advance Notice of Expansion 237
Personal Notes 238
Gifts 239
Special Offers 241
Promotional Items 241
Stepping Into the Spotlight
Increasing Publicity 243
News Releases 243
Sponsorships 245
Enhancing Your Public Image 245
Presentations and Lectures 246
Seminars and Workshops 251
Panel Discussions 252
Granting Interviews 254
Writing for Publication 254
Conclusion
Spotlight On: Michael Bierut/Pentagram: Be Ready for Anything
Lessons for Work (and Life) 258
Graphic Designers On Staying Limber 259
About the Authors 260
Contributors 261
Selected Bibliography 263
Index 267
The Graphic Designer's Guide to Better Business Writing available in Paperback, eBook
The Graphic Designer's Guide to Better Business Writing
by Ruth Cash-Smith, Barbara Janoff
Ruth Cash-Smith
- ISBN-10:
- 1581154720
- ISBN-13:
- 9781581154726
- Pub. Date:
- 05/15/2007
- Publisher:
- Allworth
- ISBN-10:
- 1581154720
- ISBN-13:
- 9781581154726
- Pub. Date:
- 05/15/2007
- Publisher:
- Allworth
The Graphic Designer's Guide to Better Business Writing
by Ruth Cash-Smith, Barbara Janoff
Ruth Cash-Smith
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Overview
Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Product Details
ISBN-13: | 9781581154726 |
---|---|
Publisher: | Allworth |
Publication date: | 05/15/2007 |
Pages: | 288 |
Product dimensions: | 6.00(w) x 9.00(h) x 0.60(d) |
About the Author
Barbara Janoff is the writing coordinator for Fashion Institute of Technology, where she developed and teaches specialized business writing courses for graphic designers, photographers, and interior designers. She lives in New York City. Ruth Cash-Smith has published more than 70 articles in trade magazines and written several award-winning handbooks for organizations. She lives in Downeast, Maine
Table of Contents
Graphic Designers On Writing Well xiii
Boosting Your Design Career Through Improved Communication Skills
Tuning in to Business Communications
The Communication Cycle 5
Nonverbal Communications 6
Active Listening 9
Oral Communications 11
Applying Design Concepts to Writing
Analyze Your Audience 14
Bring Order from Chaos 16
Create a High-Impact Effect 20
Spotlight On: Eric Karjaluoto/smashLAB: Designers Must Write
Understanding Business Writing Basics
Letters 23
E-Mails 28
Memos 30
Faxes 33
Building Up Your Research Skills
The Stages of Research 35
Libraries 38
Bookstores and Publishers 39
The Internet 39
Launching Your Career
Spotlight On: Andrea Costa/Time Magazine: Advice to Designers Just Starting Out
Look Before You Leap
What's Your Bottom Line? 45
Researching the Marketplace 46
Network Your Way In 48
Temping 50
Interning 50
Portfolio Reviews 51
Informational Interviews 51
Packaging Yourself for Employers
Resumes 53
Application Letters 67
Reference Sheets 71
Portfolios 73
Leave-Behinds 74
Secrets to Successful Interviewing
Before the Interview 76
At the Interview 80
After-Interview Communication 82
Setting Up Your Own Shop
Figuring Out Your Positioning 88
Identifying Target Markets 89
Writing a Marketing Plan 90
Writing a Business Plan 93
Building Your Initial Buzz
Professional Identity Package 95
Mailing Lists 95
Promotional Mailings 97
Courting Clients
Initial Meeting with the Client 111
Proposals 113
Sales Presentations 127
Spotlight On: Chase Design Group/The Art of Presentations
Building a Bigger Buzz
Advertising 133
Publicity 134
Personal Selling 136
Newsletters 141
Networking 142
Pro bono Work 144
Competitions 146
Keeping Your Business
Spotlight On: Cathy Teal/FireBrand Design: Putting Clients at Ease
Working Out Agreements with Your Clients
Negotiations 151
Written Agreements 153
Contracts 153
Letter Contracts 154
Project Confirmation Agreements 154
Signed Proposals 155
Design Briefs 155
Usage Agreements 159
Providing Quality Service
Speak Your Client's Language 161
Explain Design Processes 163
Define Design Jargon in Clear, Everyday English 164
Tell Them Something They Don't Know 165
Interviews 166
Site Visits 168
Questionnaires, Surveys, and Focus Groups 168
Working Through Client Conflict
Three Keys to Finessing 171
Direct Versus Indirect Organization 171
Active Versus Passive Voice 172
Put Your Reader First 173
Responses to Claims and Complaints 174
Refusals 175
Collections 175
Maintaining Client Relationships
Stay in Touch 179
Updates 179
Status Reports 180
Capture Work Changes 181
Debrief 183
Respond to Negative Feedback 183
Conduct Client Surveys 185
Investigate Disappearances 186
Working with Freelancers and Other Specialists
Sourcing 189
Work Plans 189
Written Agreements 189
Monitoring 190
Meeting Notes 191
Disputes 194
Working at a Distance
Spotlight On: Christy White/Alpha Marketing: Working Virtually
Business Telephone 198
E-Mail 200
E-Files 201
Working Across Cultures
Respecting Cultural Differences 208
Writing Across Cultures 210
Growing Your Business
Spotlight On: Steffanie Lorig/Art with Heart: Design As an Instrument of Change
Planning for Growth
Re-Visioning 219
Crunching the Numbers 220
Mission Statements 220
Business Growth Plans 222
Becoming the Boss
Spotlight On: Bob Wages/Wages Design: Do What You Love
Rethinking Your Role 226
Coping with Paperwork 228
The Basics of Employment Law 229
Employee Orientation 230
Noncompete Agreements 230
Employee Records 232
Employee Performance Evaluations 233
Warnings and Terminations 233
Rewarding Client Loyalty
Advance Notice of Expansion 237
Personal Notes 238
Gifts 239
Special Offers 241
Promotional Items 241
Stepping Into the Spotlight
Increasing Publicity 243
News Releases 243
Sponsorships 245
Enhancing Your Public Image 245
Presentations and Lectures 246
Seminars and Workshops 251
Panel Discussions 252
Granting Interviews 254
Writing for Publication 254
Conclusion
Spotlight On: Michael Bierut/Pentagram: Be Ready for Anything
Lessons for Work (and Life) 258
Graphic Designers On Staying Limber 259
About the Authors 260
Contributors 261
Selected Bibliography 263
Index 267
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