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The Art of Real Estate in the Digital Age: Beyond Staging, Pricing, and Open Houses

The Art of Real Estate in the Digital Age: Beyond Staging, Pricing, and Open Houses

by Norka Parodi
The Art of Real Estate in the Digital Age: Beyond Staging, Pricing, and Open Houses

The Art of Real Estate in the Digital Age: Beyond Staging, Pricing, and Open Houses

by Norka Parodi

Overview

The Art of Real Estate in the Digital Age is an illuminating read, which looks at the changing face of the Real Estate industry and what impact it has on today’s housing market.

With 11 in-depth and compelling chapters, Norka Parodi lifts the lid on everything you should know about the buying and selling of property in a fast moving industry and how new technology make its impact on it too.

With a look at marketing, the key players in the process, as well as the journey from start to finish, this book delves deep into the minds of buyers, sellers, lenders and agents alike. And with its pages peppered with real-life and entertaining stories of the market, you will get not only valuable insights but also a human side of the industry as well.

So if you are a buyer or a seller, an estate agent or just someone who holds a passing interest in the housing market and what it does, or might do in the future, this enjoyable read is sure to inform and entertain in equal measure.

Product Details

ISBN-13: 9780997775020
Publisher: Copia Publishing
Publication date: 07/25/2016
Pages: 174
Product dimensions: 6.00(w) x 9.00(h) x 0.44(d)

About the Author

Norka Parodi is a firm believer that you can do anything you set your mind to and she is a testament of her beliefs. A former Fortune 500 executive with a degree in Computer Science, from the Inter American University in Puerto Rico, turned Realtor and now author. During the great recession Norka redefined herself and honed her skills in real estate. As a Million Dollar Guild/Certified Luxury Home Marketing Specialist, she specializes in luxury home sales. In October 2015, she was awarded the 2015 Best Marketing Campaign for a Property by Leaders in Luxury, and now serves as Advisory Board Member for the 2016 Leaders in Luxury. The 57 year old has never been more ready to share her nugget of wisdom and experiences as a real estate broker in South Florida. Norka loves the arts, food and interior design. She resides in Boca Raton with her significant other. Even though Norka has contributed to other books, The Art of Real Estate in the Digital Age is Norka's first book. Connect with her at NorkaParodi.net

Table of Contents

Chapter 1 The Real Estate World as a Stage
The Seller
The Buyer
The Real Estate Agent
The Lender or Financial Institution
The Closing Agent
The Home

Chapter 2 The Adventures of a Buyer
Setting Expectations
Identifying Your "Exclusive Buyer's Agent"
Secure a Loan
Financing and Other Fees You Never Thought Of
Home Shopping: The Quest Begins
If Only I Had Taken Photos
Home Inspection: A Must, Not a Maybe!
The Community and Its Association
Final Walk-Through

Chapter 3 Is the Seller Serious?
The Start of the Relationship With the Homeowner
A Seller Within My Own Skin
Emotions of a Home
Thought Provoking Questions

Chapter 4 Win-Win-Win Outcomes
It's About Creating Value
Identify the Right Buyer
The Price Is Right; Or Is It?
Advice to New Agents Regarding Overpriced Listings
Pricing the Luxury and Ultra-Luxury
Determining the Core Value of a Property
Presenting a Pricing Strategy to Achieve Win-Win-Win
We Are a Global Market
Marketing Homes in the Digital Age
The Internet Is Not a "Thing"; It's the New Reality
Getting the Home Ready for the Photo Shoot
Like a First Date, Your House Makes a Lasting Impression
Staging: Another Must!
Showings: Time to Get the House on the Real Estate Stage

Chapter 5 Short Sales Come in Different Sizes
Not Your Average Short Sale
Short Sales Happen
The Journey Home
Light at the End of the Tunnel
Thought Provoking Questions for Those Considering a Short Sale
Thought Provoking Questions for Those Looking from the Outside

Chapter 6 The Property ISN'T Distressed in a Short Sale, the Homeowner Is
The First Steps-Engage Your Team
Start with the Right Agent
It Takes a Team
Time is of the Essence
Will the Real Owner Please Stand Up?
Name Changes Can Change Everything
Owned by a Corporate Ghost
Hidden Identities
Where Did That Lien Come From?
Is Buyer's Commitment Real or a Waste of Your Time?
The Value of Empathy

Chapter 7 Are Short Sales a Thing of the Past?
A Listing By Any Other Name Is Still a Listing
For Sale Signs in Short Sales?
Pricing Strategies
Marketing Still a Must
It is Not Personal
It Comes Down to the Agent
Time to Go to the Lender
Make a Paper Trail
Playing Games with the Lender Gets You Nowhere
Community Associations-Friend or Foe?
Right of First Refusal: The Bane of Short Sales
Know the Community
One Step Closer
Financing Issues
Buyer Fails to Qualify
Interest Rate Fluctuation
Buyer's Loan Processing-Are We There Yet?
Buyer's Lender Requires Repairs
Inspection Issues
Other Delays
Do We Have a Match?-Community Association and Buyer's Approval

Chapter 8 Getting to the Finish Line
Pre-close
Buyer's Responsibilities
Seller's Responsibilities
Tick Tock
Unforeseen Liens
Choosing the Right Closing Date
Avoid Scheduling on Holidays
Choose a Closing Company That Has Short Sale Experience
"Make or Break" Details
Documentation Is (Still) Everything
Beware of Short Sale Fraud
When Tenants Have to Leave
Removal of Seller's Belongings
Ex-spouses and Other Stakeholders
When There Are Two Lenders
Last Minute Issues at Closing
The Final Event
Murphy's Law at Work Even After Closing

Chapter 9 Opening the Door to New Beginnings
Forgive Yourself and Move On
Embrace the Opportunity
Purchasing Again
Relief-The Burden Is Lifted and Fear Is Gone
The Future Relationship

Chapter 10 Home Marketing Strategies
What Sellers Need to Know
Visual Aids: Photography
Visual Aids: Electronic and Printed Brochures
Visual Aids: Video/Virtual Tours
Visual Aids: Property-Specific Website
Visual Aids: Mini-Movies
Brokerage Community
Public Open Houses
Real Estate Websites and Social Networks
Direct Target Mailing
International Buyers
It's All about Connecting
How Do You Attract Buyers?

Chapter 11 Where Does the Journey Start?
In the End, This is Just the Beginning
Why Real Estate

Glossary of Terms Frequently Used in Real Estate Sales
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