Traditional marketing is in crisis. Consumer engagement is often little more than a buzzword. But mobile persuasion is an art form. Do it courageously and you'll transform your company's customer relationships forever.
How do you move your mobile strategy from commonplace to courageous? First, ask the masters of mobile.
Veteran trailblazer Jeff Hasen spent a year talking with the brightest minds in mobile, marketing and business, seeking answers to the toughest questions facing marketers in the mobile era. Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, you'll learn how the world's most influential brands are transforming the customer relationship by: ?
Handling the mobile user's ever-expanding expectations with flexibility and verve.
Knowing when personalization is possible and the actionable steps toward reaching an audience in a one-to-one way.
Adopting a new customer service model that serves the self-sufficient mobile shopper.
Thinking about the customer journey in a device-computer-wearable-and-back-again loop.
Connecting to customers with transparency and humility.
Calling your tribe to action when it matters most.
Read more -- and engage with the live version of this book -- at artofmobilepersuasion.com
"In a world of ubiquitous connectivity and heightened customer expectations driven by mobile, Jeff is one of the few willing and able to articulate how to use mobile in a effective and intriguing way." - Ryan CraverFormer Senior Vice President, Strategy, of Hudsons Bay, parent company of Lord & Taylor and Saks Fifth Avenue - Ryan Craver
"This book should be on every digital leader's must-read list."Director, Digital Retail, REI - Jeff Klonowski
"Jeff has been a leading voice in the march to mobile from the very beginning, and his expertise and insights provide an invaluable guide to making the most of mobile in today's exciting digital marketing landscape."Former Vice Chairman of McCann Erickson, Owner of The Concept Farm - Hank Wasiak