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The Art of Mobile Persuasion

by Jeff Hasen

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The Art of Mobile Persuasion
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Overview

Overview

The Art of Mobile Persuasion by Jeff Hasen

Traditional marketing is in crisis. Consumer engagement is often little more than a buzzword. But mobile persuasion is an art form. Do it courageously and you'll transform your company's customer relationships forever.

How do you move your mobile strategy from commonplace to courageous? First, ask the masters of mobile.

Veteran trailblazer Jeff Hasen spent a year talking with the brightest minds in mobile, marketing and business, seeking answers to the toughest questions facing marketers in the mobile era. Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, you'll learn how the world's most influential brands are transforming the customer relationship by: ?

Handling the mobile user's ever-expanding expectations with flexibility and verve.
Knowing when personalization is possible and the actionable steps toward reaching an audience in a one-to-one way.
Adopting a new customer service model that serves the self-sufficient mobile shopper.
Thinking about the customer journey in a device-computer-wearable-and-back-again loop.
Connecting to customers with transparency and humility.
Calling your tribe to action when it matters most.

Read more -- and engage with the live version of this book -- at artofmobilepersuasion.com

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Product Details
BN ID:
2940151451697
Publisher:
Frontier Press
Frontier Press
Publication date:
06/19/2015
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
200
200
File size:
1 MB
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About the Author

About the Author

JEFF HASEN is one of the leading strategists, evangelists and voices in mobile. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.

As CMO, he drove mobile marketing company Hipcricket’s annual revenue 25X, and to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Nestle and Clear Channel. Jeff has also provided strategic guidance for such brands as Sonic, Chick-fil-A and Jamba Juice.

Named a top Chief Marketing Officer on Twitter by Advertising Age, Jeff (@jeffhasen) is the author of two books, The Art of Mobile Persuasion, and Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. His jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category. Jeff has spoken across the world more than 175 times on his core belief that everything and nothing has changed with mobile – marketers still need to sell more stuff and it is simply the how that is different.
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Editorial Reviews

Editorial Reviews

"In a world of ubiquitous connectivity and heightened customer expectations driven by mobile, Jeff is one of the few willing and able to articulate how to use mobile in a effective and intriguing way." - Ryan Craver

Former Senior Vice President, Strategy, of Hudsons Bay, parent company of Lord & Taylor and Saks Fifth Avenue - Ryan Craver
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The Art of Mobile Persuasion
NOOK Book (2)
The Art of Mobile Persuasion
Pub. Date: 06/19/2015
Publisher: Frontier Press
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The Art of Mobile Persuasion
Pub. Date: 06/16/2015
Publisher: Frontier Press
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