Traditional marketing is in crisis. Consumer engagement is often little more than a buzzword. But mobile persuasion is an art form. Do it courageously and you'll transform your company's customer relationships forever.
How do you move your mobile strategy from commonplace to courageous? First, ask the masters of mobile.
Veteran trailblazer Jeff Hasen spent a year talking with the brightest minds in mobile, marketing and business, seeking answers to the toughest questions facing marketers in the mobile era. Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, you'll learn how the world's most influential brands are transforming the customer relationship by: ?
Handling the mobile user's ever-expanding expectations with flexibility and verve.
Knowing when personalization is possible and the actionable steps toward reaching an audience in a one-to-one way.
Adopting a new customer service model that serves the self-sufficient mobile shopper.
Thinking about the customer journey in a device-computer-wearable-and-back-again loop.
Connecting to customers with transparency and humility.
Calling your tribe to action when it matters most.
Read more -- and engage with the live version of this book -- at artofmobilepersuasion.com
JEFF HASEN is one of the leading strategists, evangelists and voices in mobile. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.
As CMO, he drove mobile marketing company Hipcricket’s annual revenue 25X, and to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Nestle and Clear Channel. Jeff has also provided strategic guidance for such brands as Sonic, Chick-fil-A and Jamba Juice.
Named a top Chief Marketing Officer on Twitter by Advertising Age, Jeff (@jeffhasen) is the author of two books, The Art of Mobile Persuasion, and Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. His jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category. Jeff has spoken across the world more than 175 times on his core belief that everything and nothing has changed with mobile – marketers still need to sell more stuff and it is simply the how that is different.