Tenet Partners today announced that Barnes & Noble was named the number 1 retailer in a study of the Top 20 Most Powerful Back-to-School retail brands. Tenet Partners is a leading brand innovation and marketing firm, and its annual study of approximately 10,000 consumers and business decision-makers found that Barnes & Noble has the highest […]
When teens want to read about life as it’s lived, or see their experiences and their concerns reflected beyond the pages of their favorite fiction, they can turn to great nonfiction reads. These books will inspire young readers, make them laugh, make them cry, and cast a light on the different ways they might live their own […]