Onward: How Starbucks Fought for Its Life without Losing Its Soul

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Onward: How Starbucks Fought for Its Life without Losing Its Soul

Paperback

$14.99  $16.99 Save 12% Current price is $14.99, Original price is $16.99. You Save 12%.
  • SHIP THIS ITEM
    Qualifies for Free Shipping
  • PICK UP IN STORE
    Check Availability at Nearby Stores

Related collections and offers


Overview

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.

Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

Product Details

ISBN-13: 9781609613822
Publisher: Harmony/Rodale
Publication date: 03/27/2012
Pages: 368
Sales rank: 110,616
Product dimensions: 5.56(w) x 8.24(h) x 0.88(d)

About the Author

About The Author
Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.


Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.

Read an Excerpt

Part 1: Love
(Continues…)



Excerpted from "Onward"
by .
Copyright © 2012 Howard Schultz.
Excerpted by permission of Potter/Ten Speed/Harmony/Rodale.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Introduction xii

Part 1 Love

Chapter 1 A Beverage of Truth 3

Chapter 2 A Love Story 8

Chapter 3 Surfacing 14

Chapter 4 Nothing Is Confidential 26

Chapter 5 Magic 33

Chapter 6 Loyalty 39

Chapter 7 Believe 47

Part 2 Confidence

Chapter 8 A Reservoir of Trust 55

Chapter 9 A New Way to See 69

Chapter 10 Playing to Win 81

Chapter 11 Elevating the Core 88

Chapter 12 Get In the Mud 96

Chapter 13 A Reason to Exist 102

Chapter 14 Benevolence 116

Chapter 15 Beyond the Status Quo 123

Chapter 16 Bold Moves 128

Part 3 Pain

Chapter 17 Whirlwind 139

Chapter 18 A Lethal Combination 147

Chapter 19 Reverence 155

Chapter 20 No Silver Bullets 164

Chapter 21 I Know This to Be True 170

Part 4 Hope

Chapter 22 Truth in Crisis 183

Chapter 23 A Galvanizing Moment 192

Chapter 24 Nimble 208

Chapter 25 Plan B 217

Chapter 26 Stay the Course 224

Part 5 Courage

Chapter 27 Innovate 239

Chapter 28 Conviction 250

Chapter 29 Connecting Dots 262

Chapter 30 Balance 271

Chapter 31 Conscience 287

Chapter 32 Winning 296

Chapter 33 Ni Hao 302

Tribute 313

Acknowledgments 329

Photo Credits 333

Index 335

From the B&N Reads Blog

Customer Reviews