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Overview
The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media.
Product Details
ISBN-13: | 9781544382999 |
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Publisher: | SAGE Publications |
Publication date: | 01/20/2021 |
Edition description: | Eighth Edition |
Pages: | 488 |
Product dimensions: | 8.38(w) x 10.88(h) x (d) |
About the Author
Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication for more than twenty-five years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He recently completed a book chapter on the long-standing connections between the Martin Luther King Jr. holiday and the NFL’s Super Bowl. When Ralph is not out on his motorcycle riding to places a long way from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.
Table of Contents
PrefaceAcknowledgmentsAbout the AuthorPART I. INTRODUCTION TO THE MEDIAChapter 1. Living in a Media World: An Introduction to Mass CommunicationThe Four Levels of CommunicationUnderstanding Our Media WorldModels of Mass CommunicationEvolution of the Media WorldThe Seven Secrets About the Media “They” Don’t Want You to Know 2.0Chapter ReviewChapter SummaryKey TermsReview QuestionsChapter 2. Mass Communication Effects: How Society and Media InteractThe Evolution of Media Effects ResearchEffects of Media in Our LivesMedia and SocietyOur Interactions With MediaThe Critical/Cultural ApproachChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 3. The Media Business: Consolidation, Globalization, and the Long TailThe U.S. Media IndustryBig Media: The Legacy ConglomeratesBig Media: The New PlayersMedia Economics and the Long TailChapter ReviewChapter SummaryKey TermsReview QuestionsPART II. LEGACY MEDIAChapter 4. Books: The Birth of the Mass MediaBooks and Mass CommunicationBooks and Mass CultureBooks and CensorshipThe Future of BooksChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 5. The News Business: Reflection of a Democratic SocietyInventing the Modern PressBroadcast NewsThe News BusinessNews Media, Identity, and Political BiasThe Future of NewsChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 6. Audio: Music and Talk Across MediaThe History of Audio Recording and TransmissionStreaming AudioMusic, Youth Culture, and SocietyMusic and the Long Tail: The Future of SoundChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 7. Movies: Mass Producing EntertainmentThe Development of MoviesThe Studio SystemThe Blockbuster Movie EraMovies and SocietyThe Long Tail and the Future of MoviesChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 8. Television and Video: Broadcast and BeyondBroadcast TelevisionCable and Satellite TelevisionThe Changing Business of TelevisionTelevision and SocietyRedefining Television in the Twenty-First CenturyChapter ReviewChapter SummaryKey TermsReview QuestionsPART III. DIGITAL AND GLOBAL MEDIAChapter 9. Online and Mobile MediaThe Development of the InternetTim Berners-Lee: Inventor of the World Wide WebThe Internet and Society: Hacker EthicThe Internet and Society: Our Online WorldConvergence of Old and New MediaChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 10. Social Media and Video Games: Becoming Part of the StorySocial Media: Sharing Our Lives OnlineDevelopment of Video GamesConflicts Over Video GamesVideo Games as Mass CommunicationVideo Games as a Spectator SportVideo Games in Contemporary CultureChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 11. Global Media: Communication Around the WorldMedia Ideals Around the WorldMedia in Canada, Western Europe, and Great BritainMedia in Central and Latin AmericaMedia in Islamic Countries and the Middle EastMedia in AfricaMedia in Russia and the Former Soviet RepublicsMedia in AsiaChapter ReviewChapter SummaryKey TermsReview QuestionsPART IV. STRATEGIC COMMUNICATIONChapter 12. Advertising: Selling a MessageCreation of the Advertising IndustryThe Advertising BusinessContemporary Culture in AdvertisingThe Long Tail and the Future of AdvertisingChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 13. Public Relations: Interactions, Relationships, and the NewsThe Growth of Public RelationsThe Business of Public RelationsThe PublicsPublic Relations Goes OnlinePublic Relations and SocietyPublic Relations and the Civil Rights MovementChapter ReviewChapter SummaryKey TermsReview QuestionsPART V. REGULATION AND CONTROL OF THE MEDIAChapter 14. Media Law: Free Speech and FairnessThe Development of a Free PressLibel and Protection of IndividualsInvasion of PrivacyFree Press/Fair TrialControlling the PressCopyright and Regulation of the Media IndustryChapter ReviewChapter SummaryKey TermsReview QuestionsChapter 15. Media Ethics: Truthfulness, Fairness, and Standards of DecencyEthical Principles and Decision MakingTruthfulness and the NewsMistakes and Consequences in the NewsEthics and Persuasive CommunicationMedia and RepresentationChapter ReviewChapter SummaryKey TermsReview QuestionsGlossaryNotesIndexFrom the B&N Reads Blog
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