Let's Think About the Power of Advertising

by Elizabeth Raum

Overview

This book helps children to develop critical thinking and debating skills. It examines the topic of advertising in a lively and accessible way. Information is presented to help readers deliberate, debate, and decide for themselves. The book looks at the power of advertising: how it works, the pros and cons, the impact of consumerism and how advertising affects our daily lives.

Product Details

ISBN-13:	9781484602959
Publisher:	Capstone
Publication date:	07/01/2014
Series:	Let's Think About
Pages:	48
Sales rank:	507,490
Product dimensions:	7.40(w) x 9.50(h) x 0.60(d)
Lexile:	860L (what's this?)
Age Range:	8 - 11 Years

About the Author

Elizabeth Raum has written over two-dozen nonfiction books for young readers, including a biography of Louis Armstrong for Capstone Press. Over the years, she has worked as a middle school and high school English teacher, an elementary school librarian, and a college library director. Elizabeth Raum has written many nonfiction books for children. Two of her Capstone You Choose books, Orphan Trains: An Interactive History Adventure (2011) and Can You Survive Storm Chasing? (2012), are Junior Library Guild selections. Elizabeth lives in Michigan with her husband, Richard.

Table of Contents

Advertising: What's the Issue? 4

What Is Advertising? 6

The Importance of Advertising 12

How Advertising Works 18

How Advertising Helps Us 24

How Advertising Causes Harm 32

Advertising to Children 38

The Future of Advertising 42

Debate It! 44

Glossary 45

Find Out More 46

Index 48

Editorial Reviews

11/01/2014
Gr 4–7—This series strives to strengthen critical thinking skills by encouraging readers to consider both sides of various issues. The authors present advantages and disadvantages of current and compelling topics, such as the effects of social media, pitfalls of advertising, and pros and cons of animal testing. The language is simple and straightforward, but this series isn't as engaging as others on the subject, and while it does ask questions ("What do you think?") and gives five short tips for forming arguments in a "Debate It!" section, it does not go too deeply into rhetorical devices. In addition, the set sometimes makes unsupported claims (such as "Advertising may be partly to blame for the piles of trash in the world's landfills."). Not an essential purchase for collections that already cover these topics.

School Library Journal