Table of Contents
Foreword Donna Karan ix
A Note on the People and Places in Leave Your Mark xiii
Introduction xv
Part I Landing Your Dream Job
Chapter 1 Finding the Right Career Path 3
Chapter 2 Getting Experience When You Have No Experience 12
Chapter 3 Writing a Killer Cover Letter and Rock-Solid Resumé 25
Chapter 4 Sucking Your Internship Dry 36
Chapter 5 Nailing Your First Interview 53
Chapter 6 Scoring Your First Business Card 61
Part II Killing It in Your Career
Chapter 7 Going for the Promotion and the Raise 71
Chapter 8 Surviving People and Politics 83
Chapter 9 Shifting Gears and Getting Ahead 108
Chapter 10 Text-Message Speak and Other Ways to Ruin Your Chances 129
Part III Rocking Social Media
Chapter 11 The Making of DKNY PR GIRL and Half a Million Followers 145
Chapter 12 Revealing Fashion's Biggest Twitter Secret 157
Chapter 13 Being Socially Savvy 165
Chapter 14 Social Media Damage Control 181
Part IV Creating the Brand of You
Chapter 15 Being Your Own Publicist 195
Chapter 16 Casting Yourself in a New Leading Role 203
Chapter 17 When You Get to the Top, Don't Be an Asshole 216
Chapter 18 Making Cocktails Count 223
Chapter 19 Presenting Like a Pro 233
Conclusion 241
Glossary: A.K.A. Words Autocorrect Should Know 245
Acknowledgments 253