From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War

by Jerry Della Femina

Overview

Vividly reminiscent of the goings-on at Sterling Cooper—the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products—this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

Product Details

ISBN-13:	9781451609905
Publisher:	Simon & Schuster
Publication date:	07/20/2010
Pages:	270
Sales rank:	314,216
Product dimensions:	5.00(w) x 7.70(h) x 0.70(d)

About the Author

Jerry Della Femina is an advertising icon, a celebrity in the industry as well as in the larger media world. He began working in advertising in the early 1960s and founded his own agency in 1967. He remains active in the industry and is currently chairman and CEO of Della Femina Rothschild, Jeary, and Partners.

Table of Contents

Introduction 1

1 Nazis Don't Take Away Accounts 10

2 Who Killed Speedy Alka-Seltzer? 26

3 Fear, Son of Fear, and Fear Meets Abbott and Costello 46

4 Give Me Your Drunks, Your Weirdos … 70

5 Dancing in the Dark 88

6 The Creative Life 110

7 The Jolly Green Giant and Other Stories 134

8 Fights Headaches Three Ways 154

9 Fights Headaches Four Ways 172

10 Censorship 190

11 Rumors and Pitches 210

12 Profiles in Warm and Humane Courage 228

13 The Most Fun You Can Have With Your Clothes On 260

Editorial Reviews

Brilliant. . .Best enjoyed after a three-martini lunch.” –GQ (UK)

“When there was some debate about whether something was accurate or not, Jerry said 'You're not even close. It was so much worse than what you're seeing on the show.'"

—Matthew Weiner, creator and executive producer of Mad Men (GQ)

“Reads like the transcript of a tape made at a bar or cocktail party with the recorder propped up next to the raconteur at the center of the crowd.” –Salon

“The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon.”

—Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi

From the Publisher