Some of the biggest complaints from customers, employees, and job seekers are a lack of communication, and a sense of not being heard, valued, or appreciated. Don't complicate a process that's a lot simpler than you realize. JC took the lessons from his career and wrote a short, practical book that takes a look at multiple aspects of business: Personal Development, Recruiting & Hiring, Sales Growth, Advertising & Marketing, and insights into understanding the tricks of the copier trade (don't be taken advantage of on your next acquisition)! Regardless of your background or industry, these principles and strategies are relevant to promoting an inclusive culture of growth, appreciation, and better interpersonal relationships. You know what works for you and what doesn't. If you're tired of following the path of stagnant mediocrity and realize nothing will change for you or your company unless something changes, get your ego out of the way and open your mind to something new.