Creating the Mania: An Inside Look at How WrestleMania Comes to Life

Creating the Mania: An Inside Look at How WrestleMania Comes to Life

by Jon Robinson
Creating the Mania: An Inside Look at How WrestleMania Comes to Life

Creating the Mania: An Inside Look at How WrestleMania Comes to Life

by Jon Robinson

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Overview

Creating the Mania takes fans backstage with an all-access pass to the behind-the-scenes stories of WrestleMania 34, which became the Mercedes-Benz Superdome’s highest grossing entertainment event at $14.1 million and a sold-out crowd of 78,133 fans. Follow the yearlong life cycle of WWE’s biggest event, from how the storylines were developed to how the host city was selected, from the logistics and planning behind hosting over 70,000 members of the WWE Universe to the rivalries and matches playing out inside the ring, in a book that chronicles the events leading up to the “Showcase of the Immortals.”

This journey includes exclusive interviews with top Superstars, including Roman Reigns, Seth Rollins, Braun Strowman, Charlotte Flair, Sasha Banks, Kevin Owens, The Miz, and “Phenomenal” A.J. Styles, breaking down their year leading up to ’Mania and the highs and lows that go along with being a WWE Superstar — pushing their hardest, all with the same goal in mind… to main event WrestleMania.


Product Details

ISBN-13: 9781773052717
Publisher: ECW Press
Publication date: 08/07/2018
Sold by: Barnes & Noble
Format: eBook
Pages: 320
File size: 27 MB
Note: This product may take a few minutes to download.

About the Author

Jon Robinson is an award-winning author of seven books, including The Ultimate Warrior: A Life Lived Forever, NXT: The Future Is Now, and WWE: The Attitude Era. His work has appeared in ESPN The Magazine, IGN, and Sports Illustrated. He still takes pride in beating The Rock in Madden and giving the real Stone Cold a Stunner to take the 1-2-3 in a WWE video game. Jon lives in Millbrae, CA.

Read an Excerpt

CHAPTER 1

Whose Yard Is it Anyway?

April 2, 2017:WrestleMania 33

How does it feel to have 75,000 people boo your every move? "Doesn't matter to me; I have thick skin," says Roman Reigns, after defeating WWE legend Undertaker in WrestleMania 33's main event in Orlando to a chorus of hate usually reserved for the elite heels of this (or any) era. The thing is, Reigns, a six-foot-three, 265-pound former football player and second-generation Superstar, is billed as the next Rock, even if the deafening — sometimes mixed but often negative — crowd reactions are increasingly in line with him being the next John Cena, the athlete who served as WWE's main attraction for over a decade, despite not necessarily gaining the adoration of the entire WWE Universe. Leading into WrestleMania 33, the WWE Universe overwhelmingly booed Reigns, with only a few "Roman Empire" signs by diehard supporters scattered throughout the Orlando crowd. "It's weird because, in a situation like WrestleMania, it was almost like there were just two hundred people out there," says Reigns. "There can be so many people that it almost feels like hardly anybody is there. And then when you have a match and an opponent, you're so laser focused it feels like it's just you, him, and the ref.

"Obviously, you take into account the crowd, and that can help your flow, but when you can lock into your dance partner and just tell that story and you both get lost in selling for each other, that's when you know it's good. For me, Undertaker was such an opponent that once he made his entrance, I didn't see anything but him. Before he came out, I was looking all over. I was looking at the crowd, looking at the signs, just kind of getting a feel for the place; but then once his music hit, as soon as that gong went off, it was all business."

The match itself was a no-holds-barred slugfest that saw Undertaker chokeslam Reigns onto the announce table, only for Reigns to get up and spear his opponent through the Spanish announce table. The 23-minute match went back and forth and saw a series of near falls, including a devastating Last Ride and Tombstone from Undertaker, before a series of Reigns's spears took down the incomparable Dead Man. After Undertaker performed his signature sit-up, only to collapse, Reigns charged back and forth across the ring, then speared Taker again, leading to the Reigns victory, and (what looked like at the time) Undertaker's final farewell. After the match, Undertaker symbolically left his trademark gloves, hat, and jacket in the middle of the ring, then staggered to his wife (former WWE Superstar Michelle McCool) and gave her a quick kiss before walking up the ramp and raising his fist in the air to the deafening chant of "Thank you, Taker!" It was Undertaker's second WrestleMania loss in 25 years.

"I was sad that I was the one who had to do it, but I was happy that I was the one given the responsibility. It's such a weird emotion," says Reigns about being the man tapped to possibly retire Taker. "It's truly one of those deals where I was just like, 'Man, this should be the most exciting thing I've ever done, this should be amazing,' but at the same time, my heart felt so heavy because I've never cared for an opponent more than I did at that moment. I could see almost his whole career in his eyes, the weight that was on him every day of being Undertaker. Having the streak, being around, and setting that bar — that's stressful, and you can see that when you work with someone of that stature. He has so much passion, so much experience, so much love for this business, and he carries it with him. And that's just what I learned from him: how to carry that every single day and to give as much as you can while at the same time living in the moment because you never know when it could all end.

"Not everybody is going to be as fortunate as Undertaker and have that long of a career. If I could have half as long of a career, I'll be happy. Just how aggressive this business is, how there's no recovery time — all of these bumps add up, and that's why there's such a respect for what he was able to accomplish. I just saw something about Joe Thomas of the Cleveland Browns, how he was able to play ten thousand consecutive snaps in the NFL, and that's the type of person Undertaker was to this business."

Reigns calls his time in the ring with Undertaker "a true learning experience," explaining how incredibly calm Taker is at all times. "He has to be the greatest veteran we've ever witnessed: he's seen everything, he's done everything, he's handled every situation," says Reigns. "I just wanted to take from him — the selling, his facials, the emotions — and just absorb what he does and take a page out of his playbook. That's actually what I do with every opponent I have. I try to learn from them, take things they do well, and take them for my own. I'm a very nitpicking person. Sometimes I'll watch the tape back and watch the way I walk, and it might just be one misstep, but that one little step will bother me.

"Undertaker has done it for so long that he knows every step. He knows exactly how he needs to hold his coat as he walks up the steps to how he gets into the ring with his hat. I watch all of that stuff. All of those little details add up, and it's all those little things that helped him become this big entity, this big superstar, this figure that will never be matched. I'm a lucky, lucky performer to have been able to see that, not on television, but five feet in front of me from inside the ring. I was taking pictures in my mind so I could remember everything. That's just how I do it. I definitely learned a lot. It was just a one-time thing, but to be able to take what I learned from that experience made me so much better of a performer."

And while Reigns found the burden of possibly retiring Undertaker heavy, he already knew a year in advance the direction his character was headed: possibly retiring another legend. Everything after WrestleMania 33 is about Creative building Reigns up to fight Brock Lesnar in the main event of WrestleMania 34 in New Orleans. Lesnar's WWE contract is due to expire the night after WrestleMania 34, and if he doesn't re-sign in order to head back to the UFC, the main event against Reigns could be Lesnar's last match.

"It's an incredible situation that I'm in, a great responsibility, and it's one of those situations that they don't teach you," says Reigns. "They can't coach you for this. There's no class where they put you all in the ring and teach you how to main-event WrestleMania and retire legends. Nobody teaches you that, so I find myself in no-man's-land. But eventually, you have to go out there and perform and kill it or it's all for nothing. I'm looking forward to it. Regardless of how it shakes out, I look at myself as the main event no matter where I'm at, so I'm going to get it done."

To Reigns, being at WrestleMania is about more than the main event, however, as he sees the entire week as a reward for the nonstop work he puts in throughout the year. A reward that includes a week of much- needed family time. "There is no off-season," says Reigns. "We go fifty-two weeks a year, and when it comes down to it, this is the biggest live event of the year, the biggest gathering of people in sports-entertainment. What I'm so passionate about is we get to bring our families. For one full week, they get to be involved, they get to see it, they get to experience the event by our side. That's the tough part about our business: we're away from home every single week of the year. I've been on tour now for eleven, twelve days straight. I'm coming off of Hurricane Irma; my house was under water, and my wife is having to redo all kinds of stuff without me there. So that's the tough part of this job. That's the part a lot of people don't realize, that we have real lives, but we have to be here to keep the show going, which in turn helps our lives go. It's a weird connection, but that's what makes WrestleMania so special, so important, and so much of a reward and a celebration. We all have busted our asses for the past three hundred and sixty-five days, so for us to all be at an event that's bigger than anything we've ever been a part of and to let our loved ones experience it along with us, that's what is really cool."

But to get to that point, first Reigns needs to put in the work as he attempts to earn some newfound respect from the audience. "The way this business is built, with injuries, the stories and situations can get shaken up a lot," says Reigns. "For me, I try not to look too far ahead, I like to go program to program, but at the same time, I want to see the path, I want to know where I'm going to be on the big day. We can ask every talent in here, and every talent wants to be on that WrestleMania card. Someone like me, who has been fortunate enough to be in the main event for the last three years, there's only one place I want to be, so obviously these next few months are important. I'm going to work with John Cena so I can work my way back to the main event. I'm working a long program with Braun Strowman and helping to get him to the next level, but this is all a building phase for me. The next six months is to build me up so that I can take on someone like a Brock Lesnar. As far as how it all plays out — who knows? I pray it doesn't happen, but someone could get hurt and everything could change. It has happened with Seth Rollins, it has happened with me and my hernia in the past, and when it happens, it shakes up the entire card. You have an idea where you're headed, but you have to be willing to improvise.

"In the past, I've heard a full year's plan for me, but then it didn't end up happening that way at all," Reigns continues. "Sometimes it just depends on who your program is going to be with and how close Vince holds the plans to his vest. Sometimes you know: I'm going to be with Strowman for three months and we're going to work our way to an Ambulance Match. Other times, you just don't know until you show up to the arena. Sometimes it's like, 'Man, what am I doing this week?' I might show up and beat up The Miz, but I'm like, 'What's the plan here?' So sometimes you really are just working week to week rather than knowing the full storyline months in advance. Not only that, but you have to take into account live events too, so we not only have our TV events but our live events, and all of those matches and stories are intertwined."

And if all roads do lead to Brock, Reigns is ready, as he wants to improve on the hard-hitting slugfest the two had back at WrestleMania 31. "Bret Hart told me that my first WrestleMania match against Brock was an instant classic," says Reigns. "At the after party, I was beat up and sore, because we just went out there and tried to out-physical everybody. There were a lot of great matches, a lot of great moments, big Superstars with The Rock and Ronda Rousey, but it was our match that everybody went home talking about. They saw our match and were like, 'Damn, now that was a fight.' When you're in the middle of it, you get lost in the moment and you feel like you're really fighting, especially with a beast like Brock Lesnar slapping you across the jaw. I was getting krunk in there, and I started to feed into my own self, and I think that showed, and I think that type of belief is what made our match so good.

"We are both athletes who can handle that type of physicality, and it's believable. We were able to go out there and tell a story, and it was a really simple story, so I don't think it will be difficult for us to top what we already did because now we can throw in a few different elements, a few different wrinkles. That physical fight, that physical brawl that you've come to know, that's just a skill set, and to me, guys like Braun Strowman and Samoa Joe and Bray Wyatt and Brock Lesnar, that physicality is something that you just can't teach. You can't teach a brother how to be aggressive, you just have to know how to do it, and me and Brock have that in spades."

As for the crowd reaction Reigns expects in New Orleans? "Hopefully really loud," he says with a laugh. "I've said it plenty of times, that's the only thing that matters to me. Make that noise. You paid that money, I'm a grown man, I have thick skin, so you're not going to hurt my feelings. I've been told a lot of different things throughout my life, and I've been called a bunch of things. Our whole goal is to get you outside of your regular life. We want to put you in our own version of Disney World for a few hours, and we hope you have fun and enjoy yourself, whether you're booing me or not. If you're there, do whatever you want, make as much noise as you want. You can boo me, but I feel good enough about my abilities and I know I can change things up on you at any moment, so I don't sweat it. I will take you on a ride, you just have to be willing to get a little nuts, get a little crazy, and get a little loud.

"Hell, it's New Orleans, hopefully by the time I get out there, they'll all be drunk."

CHAPTER 2

You Can Hate Me Now

April 10, 2017:WWE Raw

The Raw after WrestleMania has become almost as anticipated as WrestleMania itself. From surprise returns to NXT talent making their Raw or SmackDown debuts to Money in the Bank cash-ins (Dolph Ziggler!), if there's one Monday Night Raw that's not to missed, this is it. This year saw the return of Finn Bálor, the debut of The Revival, and the announcement that Kurt Angle (just 72 hours removed from his Hall of Fame speech) would be the new General Manager of Raw. It was another announcement, however, that took the locker room by surprise, as Vince McMahon revealed plans for a Superstar Shake-up to take place the following week across both Raw and SmackDown, two days where the rosters across the competing shows would be changed on live TV. April 10 was the first night of the roster switches, with 21 Superstars changing brands across two episodes of action, including everyone from announcers to tag teams to power couples like The Miz and Maryse.

"What you saw on live TV, the reactions you saw from the Superstars who were changing shows, those were authentic reactions, because we had no idea," explains The Miz, a former reality star who has risen to the top of WWE, even being named Rolling Stone's 2017 Wrestler of the Year. "Nobody tells me anything. When we switched, that's when we switched. It was frustrating because I thought I did a really good job building myself up on SmackDown to the point where I thought I was in line for the WWE Championship. That's where you want to be. You want to be in the main event, and that's where I thought my character was going on SmackDown. Then, once you move to another show, you have to reinvent yourself because now there are new characters, new writers, new everything. So you have to prove yourself once again, and I feel like I'm the guy who always needs to prove himself over and over and over again, because no matter how good I am, no matter how great I do things, I will always have doubters and haters.

"And what people don't realize is switching from SmackDown to Raw is actually life-changing. Raw works Friday, Saturday, Sunday, Monday. SmackDown works Saturday, Sunday, Monday, Tuesday. So that switches up your entire week by switching up what days you're on the road. It doesn't sound like a lot, like it's only one day difference, but people have habits, they get used to doing certain things on certain days, and when you have to change up your schedule, you have to get used to everything all over again."

The Miz spent the previous month in a rivalry with John Cena, which had culminated in a Mixed Tag Team Match at WrestleMania33 between The Miz and his wife, Maryse, versus Cena and his longtime girlfriend, Nikki Bella. The match opened the door for the heels to openly mock and imitate their opponents on Raw. "Maryse and I did this thing we called Total Bellas Bullshit, leading into the match," says Miz. "About two months before WrestleMania, we were told what we were going to do, with all the weeks planned out. And we were told, 'Maybe you guys can mimic them.' But I was against the idea, I didn't think it would be good.

"But then Maryse and I were driving, and I was contemplating imitating them, and then I was like, 'This is how I would act,' all stiff like, 'Hello, Maryse, how are you?' And then she responded as Nikki and we just started riffing off each other, and then it hit us like, 'Wow, this could be something really good.' So we went back to the writers and we told them that we thought it was something that we could do really well, so they set it all up. There was nothing really written for the segment, we just knew we needed to hit a certain subject area, so Maryse and I just started riffing off each other and making stuff up as we went. We created this whole spectacle that helped make a match that nobody wanted to see into one of the must-see matches of WrestleMania. And performing at WrestleMania is the most incredible feeling, and it's a feeling that only a WWE Superstar or a person who is a part of WWE can experience. When you hear one hundred thousand people booing you or cheering you, there's nothing like it. People say they get goosebumps, and it's true — I've gotten goosebumps so many times — and that's why you keep doing it. That's why you put your body into harm's way. That's why we tell kids not to try this at home, because what we do is very, very dangerous, but we put our bodies through this because we want that reaction. To be able to look out at the crowd and to be able to play them like a puppet — it sounds terrible, but I can literally make a crowd cheer for me or I can make them boo me. I can do whatever I need to do to get a crowd to react to me, and that's the talent, that's what it is to be a WWE Superstar. We have the ability to control the crowd and give them a moment that they will remember for the rest of their lives. 'Remember that moment in WrestleMania when The Miz came out, I think he looked at me.' 'Remember when The Miz stole Daniel Bryan's "Yes!" kick and started using it — it was incredible.' They remember these things, and you hear about it, and it's things that fans take with them. It's absolutely incredible that we have that effect, and it happens every show. That audience pays their hard-earned money to see us, so we go out there whether we're sick, whether we're tired, and we work hard for the people so they can have that experience, so they can have that moment."

(Continues…)


Excerpted from "Creating The Mania"
by .
Copyright © 2018 WWE.
Excerpted by permission of ECW PRESS.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

INTRODUCTION: The Origins of Mania PART ONE: 2017 Chapter 1: Whose Yard is it Anyway? Chapter 2: You Can Hate Me Now Chapter 3: The Modern Day Maharaja Chapter 4: Best for Business Chapter 5: Joe’s Gonna Kill You Chapter 6: Get These Hands Chapter 7: Up, Up, Down, Down Chapter 8: Sierra. Hotel. India. Echo. Lima. Delta. Chapter 9: Roode Awakening Chapter 10: Flair for the Dramatic Chapter 11: Headbutt Heard ’Round the World Chapter 12: Welcome to The Uso Penitentiary Chapter 13: Creative Control Chapter 14: They Don’t Want None Chapter 15: Imminent Deletion Chapter 16: Rumble, Young Woman, Rumble INTERMISSION: WRESTLEMANIA MOMENTS PART TWO: 2018 Chapter 17: Gold-Blooded Chapter 18: Yes! Yes! Yes! No! No! No! Maybe? Chapter 19: Walk with Elias Chapter 20: The Injury Bug Bites Chapter 21: Five Feet of Fury Chapter 22: The Right Angle Chapter 23: Oh, You Didn’t Know!?! Chapter 24: Bálor Club for Everyone Chapter 25: I Don’t Give a Damn ’Bout My Reputation Chapter 26: We Don’t Set the Bar, We Are The Bar Chapter 27: Fight for Your Dreams Chapter 28: Setting the Stage Chapter 29: Outta Nowhere Chapter 30: Stay Loud Chapter 31: The Superfan Chapter 32: With My Baby Tonight Chapter 33: The One and Only Chapter 34: 205 Live Chapter 35: Eat, Sleep, WrestleMania, Repeat Special Thanks
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