Title: The Sponsor: Notes on Modern Potentates / Edition 1, Author: Erik Barnouw
Title: Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget / Edition 1, Author: Kevin J. Clancy
Title: TV Commercials: How to Make Them: or, How Big is the Boat? / Edition 1, Author: Ivan Cury
Title: Television Myth and the American Mind / Edition 2, Author: Hal Himmelstein
Title: Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print / Edition 1, Author: Ronald C. Harding
Title: Research in Media Promotion / Edition 1, Author: Susan Tyler Eastman
Title: Advertising to Children on TV: Content, Impact, and Regulation / Edition 1, Author: Barrie Gunter
Title: As Heard on TV: Popular Music in Advertising / Edition 1, Author: Bethany Klein
Title: Audience Economics: Media Institutions and the Audience Marketplace / Edition 1, Author: Philip M. Napoli
Title: Audience Economics: Media Institutions and the Audience Marketplace, Author: Philip M. Napoli
Title: Harvesting Minds: How TV Commercials Control Kids, Author: Roy F. Fox
Title: Advertising to Children: Concepts and Controversies / Edition 1, Author: M . Carole Macklin
Title: The Faces of Televisual Media: Teaching, Violence, Selling To Children / Edition 2, Author: Edward L. Palmer
Title: Consuming Environments: Television and Commercial Culture / Edition 1, Author: Steve Craig