Trade, Industrial, and Professional Periodicals of the United States

by Kathleen L. Endres

Overview

A diverse and dynamic branch of American jourbanalism, the specialized business press has helped to shape our trades, our industries, our businesses, our professions—our economic way of life. This volume provides a glimpse into the specialized business press. It includes profiles, arranged alphabetically, of some 70 periodicals, reflecting the diversity of the specialized business press. The selection of jourbanals was based on the publication's historical importance, dominance in the field, and editorial excellence. Each entry provides a historical profile of the jourbanal, a discussion of its editorial policies, personnel, and changes throughout its development, and concludes with appended bibliographic and source information and historical data. The work provides a valuable source of information on these jourbanals.

Product Details

ISBN-13:	9780313280429
Publisher:	Bloomsbury Academic
Publication date:	06/20/1994
Series:	Historical Guides to the World's Periodicals and Newspapers
Pages:	496
Product dimensions:	6.14(w) x 9.21(h) x 1.06(d)
Lexile:	1410L (what's this?)

About the Author

KATHLEEN L. ENDRES is Associate Professor of Communication at the University of Akron and the author of several articles.

Table of Contents

Introduction
ABA Jourbanal, The Lawyer's Magazine
Advertising Age
Air Transport World
American Banker
American City and County
American Demographics
American Druggist
American Machinist
American Salon
Automotive News
Aviation Week & Space Technology
Broadcasting
Builder
Business and Commercial Aviation
Cablevision
Chain Store Age Executive
Chemical & Engineering News
Chemical Engineering
Chronicle of Higher Education
Chronicle of Philanthropy
Computerworld
Contemporary Pediatrics
Datamation
Editor and Publisher
Electronic Media
Electronics
Environmental Protection
Farm Jourbanal
Fleet Owner
Folio: The Magazine for Magazine Management
Food Management
Genetic Engineering News
Hardware Age
Hospitals & Health Networks
Industry Week
Inside Media
Institutional Investor
Library Jourbanal
Medical Economics
Modern Materials Handling
New England Jourbanal of Medicine
Nursing 93
Ocean Industry
Oil & Gas Jourbanal
The Packer
Personnel Jourbanal
Pork 93
Professional Photographer
Progressive Architecture
Progressive Farmer
Progressive Grocer
Publishers Weekly
Pulp and Paper
Recycling Today
RN
Real Estate Today
Restaurants and Institutions
Successful Farming
Textile World Magazine
Travel Agent
Travel Weekly
Variety
Veterinary Economics
Video Systems
Wood Technology

Editorial Reviews

The specialized publications that keep everyone from bankers to farmers to veterinarians informed about their professions are analyzed in this often fascinating reference. Around 70 publications are examined, including Advertising Age, Computerworld, Library Journal, and Variety. In often minute detail, we learn about each publication's history, with emphasis on change of ownership (``Datamation has been taken over more times than Poland'') and editors and editorial direction. Other subjects covered by the contributors (mainly journalism professors) are design, circulation, and the influence of the publications on the profession they cover. Following each narrative is a section containing a bibliography, index sources, and publication history, including the names and years served of every editor. Recommended for journalism collections.-Bruce Rosenstein, ``USA Today'' Lib., Arlington, Va

Library Journal

An alphabetical reference that profiles some 70 periodicals, reflecting the diversity of the specialized business press. The selection of journals was based on historical importance, dominance in the field, and editorial excellence. Each entry provides a historical profile of the journal, a discussion of its editorial policies, personnel, and changes throughout its development, and concludes with appended bibliographic and source information and historical data. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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