The Perennials: The Megatrends Creating a Postgenerational Society

by Mauro F. Guillén

Overview

Get the best from accelerating social change with the new book from the bestselling author of 2030 and “acclaimed thought leader” (Kirkus), Mauro Guillén. Adam Grant praises how the book "invites us to rethink our careers, our families, and our future plans.” Find out why business leaders and bestselling authors around the world are calling the book "sharply relevant and necessary" (William P. Lauder), "insightful and deeply researched" (Richard Florida), and "A must read" (Mohammed A. El-Erian).

In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now know it.

In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce known as “perennials” – individuals who are not pitted against each other either by their age or experience – makes it possible to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. Guillén unveils how this generational revolution will impact young people just entering the workforce as well as those who are living and working longer.

This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation powered by the perennials.

Product Details

ISBN-13:	9781250281340
Publisher:	St. Martin's Publishing Group
Publication date:	08/22/2023
Pages:	272
Sales rank:	166,807
Product dimensions:	6.30(w) x 9.10(h) x 1.00(d)

About the Author

Mauro F. Guillén is one of the most original thinkers at the Wharton School, where he is Professor of Management and Vice Dean for the MBA for Executives Program. An expert on global market trends, he is a sought-after speaker and consultant. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic, and technological developments. His online classes on Coursera and other platforms have attracted over 100,000 participants from around the world. He has won multiple teaching awards at Wharton, where his presentation on global market trends has become a permanent feature of over fifty executive education programs annually. He is the WSJ bestselling author of 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything.

Editorial Reviews

09/04/2023

Boomers and zoomers may be more alike than not, suggests this quixotic study from Wharton emeritus economist Guillén (The Platform Paradox). According to Guillén, people are used to thinking about life as a sequence from one stage of economic activity to another, but now that “the average American born in 2022 is expected to live 32 years longer than in 1900,” people retire later. With this longer work life comes unexpected physical and mental benefits, which, in tandem with medical advancements, have extended our “health span” by 10–15 years. Moreover, Guillén believes that, with the help of new technology, “lifelong learning and career switching” is now possible. He argues that readers should think of themselves as “perennials,” grouped only by one’s economic needs and activity. With greater harmony between young and old workers, common intergenerational disputes around “government deficits, access to affordable housing, underfunding of education, and footing the cost of ‘old age’ programs” will be resolved as a matter of course. Guillén makes some thought-provoking points, but his argument comes off as a Band-Aid approach (older people are nearing retirement without savings or pensions, so he wants policies that help them find jobs, instead of ones that allow them to retire) or, in some cases, downright bizarre (who really wants to “liberate themselves from the tyranny of ‘age-appropriate’ activities”?). It’s an odd account. (Aug.)

Publishers Weekly

Praise for The Perennials:

“An acclaimed thought leader proposes a new way of looking at shifting demographic patterns. … In a wide-ranging study, Guillén provides a wealth of insights about how we can get the best from social change." - Kirkus

“Demographic and technological changes have transformed nearly every aspect of contemporary life: how we work, how we shop, and how we learn. Mauro Guillen’s The Perennials offers professionals of every level an invaluable guide to navigating these tectonic shifts – a deeply researched, sharply relevant and necessary read.” - William P. Lauder, Executive Chairman, The Estèe Lauder Companies and Lecturer, The Wharton School, University of Pennsylvania

“In this well-written and refreshing book, Professor Guillen powerfully sets out the case for revisiting what has long been a “given” – the traditional four stages of life. From the urgent need for life-long learning to re-imagining retirement, this book makes us question in a constructive manner the way we normally live our lives. A must read for those seeking greater fulfillment, impact and success.” - Mohamed A. El-Erian, President of Queens’ College, Cambridge, Chief Economic Adviser to Allianz and NYT bestselling author of The Only Game in Town

“Forget about Millennials. It’s time to focus on Perennials. In this insightful and deeply researched book, Mauro Guillen shows the limits of thinking in terms of generations, and the power of looking at society as a more seamless demographic continuum where age really is just a number. And, he provides a guidebook for remaking our key institutions – from education and healthcare to employment – in light of this potent transformation. A must read for leaders in business, higher education, health care and government and for everyone who cares about the future of society and of their own personal development.” – Richard Florida, author of The Rise of the Creative Class

“We often talk about generational change, but the reality is that life has changed dramatically for every generation. Drawing on his expertise as a leading sociologist, Mauro Guillen challenges sequential models of living and invites us to rethink our careers, our families, and our future plans.” - Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast Re:Thinking

“As life expectancy, technology, and policy change, the possibilities for our lives and careers are changing just as quickly. Our imaginations can barely keep up with the opportunities at our disposal. Mauro Gullien’s The Perennials will open your mind to your own future and show you a new world of adventure.” - Arthur C. Brooks, Professor, Harvard Kennedy School and Harvard Business School, and #1 New York Times bestselling author of From Strength to Strength

From the Publisher

2023-05-05
An acclaimed thought leader proposes a new way of looking at shifting demographic patterns.

Guillén is a professor of management at the Wharton School, and his book 2030: How Today’s Biggest Trends Will Collide and Reshape the Future of Everything demonstrated his ability to tackle big-picture issues. Here, the author expands on themes he has touched on previously, looking at the interaction of increased longevity and accelerating technological trends. He argues that the idea of a linear life of compartmentalized stages is no longer appropriate and that concepts like retirement are now doing more harm than good. He proposes an alternative: a postgenerational workforce of “perennials,” where older people are encouraged to work well into their 70s alongside their younger colleagues. The author rejects the idea that older people are too set in their ways to adapt, and he points to evidence showing that, when given the opportunity, they can use their experience and maturity to add value to any business wise enough to hold on to them. At the same time, older people who remain in the workforce offer huge marketing opportunities for companies looking to expand their product lines in everything from cosmetics to cars. Educational institutions should also be willing to embrace older students, since there is necessity for continual reskilling to accommodate new technologies and trends. The author acknowledges that all this will require a new mindset. Younger people must be willing to accept older people in the workplace even while they themselves grapple with the idea of lifelong learning. Equally, older people need to accept that change, both technological and social, will be a constant in their lives. This is not easy, but the upside is that many more people have the opportunity to lead lives that are personally rewarding and socially fulfilling.

In a wide-ranging study, Guillén provides a wealth of insights about how we can get the best from social change.

Kirkus Reviews