The McDonaldization Thesis: Explorations and Extensions / Edition 1

by George Ritzer

Overview

Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.

Product Details

ISBN-13:	9780761955405
Publisher:	SAGE Publications
Publication date:	02/17/1998
Series:	Studies in Rural Culture
Edition description:	New Edition
Pages:	224
Product dimensions:	6.14(w) x 9.21(h) x 0.46(d)

About the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from La Trobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The Mc Donaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of Mc Donaldization: The Reader; and author of other works of critical sociology related to the Mc Donaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

Table of Contents

Introduction: Mc Donaldization and Beyond
THEORETICAL ISSUES
Mannheim's Theory of Rationalization
An Alternative Resource for the Mc Donaldization Thesis?
The Mc Donaldization of American Sociology
A Metasociological Analysis
Munch(ing) on the Mc Donald(ization) of Social Theory
THE EXPANSION OF MCDONALDIZATION
Mc Jobs
Mc Donaldization and its Relationship to the Labor Process
Mc Donaldization
The New American Menace
Globalization, Mc Donaldization and Americanization
Credit Cards, Fast-Food Restaurants and Increasing Rationalization
THE NEW MEANS OF CONSUMPTION
The New Means of Consumption
A Postmodern Analysis
‘Mc Disneyization' and ‘Post-Tourism'
Complementary Perspectives on Contemporary Tourism
Mc University in the Postmodern Consumer Society
Dealing with the New Means of Consumption
MCDONALDIZATION REDUX
Some Concluding Thoughts on the Mc Donaldization Thesis

Editorial Reviews

'Ritzer here revisits and extends the ground-breaking theory he first fully expounded in 1993 in The McDonaldisation of Society, since when he has published a number of papers which take the thesis further and on which this book builds....

This is exciting, readable, provocative modern sociology that sets out to challenge the dominant trends in the construction of our brave new global world....

His work constitutes a serious academic challenge from within the very heartland of McDonaldisation and I highly recommend it to those who want to gain a perspective on post-modern society (and

sociology)' - Self & Society

'The new book will underline the importance and usefulness of the concept of McDonaldization and I fully expect that it will become a standard topic for years to come.. Fascinating, it will make an ideal focus for lectures, seminars and so on' - Alan Bryman, Loughborough University

&'grave;McDonaldization' I came to appreciate long ago - it is by now a household term!' Professor Zygmunt Bauman, Department of Sociology, University of Leeds.

From the Publisher