Six Degrees: The Science of a Connected Age

Six Degrees: The Science of a Connected Age

by Duncan J. Watts
Six Degrees: The Science of a Connected Age

Six Degrees: The Science of a Connected Age

by Duncan J. Watts

Hardcover(1ST)

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Overview

In this remarkable book, Duncan Watts, one of the principal architects of the new science of networks, lays out nothing less than a new way to understand our connected planet. Between the Internet and e-mail, cell phones and satellites, friends and family, highways and airports, we are continuously surrounded by and subjected to a world of networks -- often bewilderingly so. Whether they bind computers, economies, or terrorist organizations, networks are everywhere in the real world, yet until recently the fundamental nature of the networks themselves has remained shrouded in mystery. However, in the past few years, Watts and others have spearheaded a new generation of research that is rapidly revealing the rules by which networks grow, the patterns they form, and the way in which they drive collective behavior. From epidemics of disease to outbreaks of market madness, from people searching for information to firms surviving crisis and change, from the structure of personal relationships to the technological and social choices of entire societies, Watts weaves together a network of discoveries across the academic spectrum, from physics to sociology, to tell the story of an explosive new science, the people who are building it, and his own peculiar path through it all.

Product Details

ISBN-13: 9780393041422
Publisher: Norton, W. W. & Company, Inc.
Publication date: 02/28/2003
Edition description: 1ST
Pages: 448
Product dimensions: 6.54(w) x 9.30(h) x 1.26(d)

About the Author

Duncan J. Watts is a principal researcher at Microsoft Research and a founding member of the MSR-NYC lab. He is also an AD White Professor at Large at Cornell University. His research on social networks and collective dynamics has appeared in a wide range of journals including Nature, Science, the American Journal of Sociology, and the Harvard Business Review.

Table of Contents

Preface13
Chapter 1The Connected Age19
Emergence24
Networks27
Synchrony30
The Road Less Traveled35
The Small-World Problem37
Chapter 2The Origins of a "New" Science43
The Theory of Random Graphs43
Social Networks47
The Dynamics Matters50
Departing From Randomness56
Here Come the Physicists...61
Chapter 3Small Worlds69
With a Little Help from my Friends70
From Cavemen to Solarians74
Small Worlds78
As Simple as Possible83
The Real World92
Chapter 4Beyond the Small World101
Scale-Free Networks104
The Rich Get Richer108
Getting Rich Can be Hard111
Reintroducing Group Structure114
Affiliation Networks118
Directors and Scientists121
Complications125
Chapter 5Search in Networks130
So What did Milgram Really Show?132
Is Six a Big or a Small Number?135
The Small-World Search Problem139
Sociology Strikes Back146
Search in Peer-to-Peer Networks156
Chapter 6Epidemics and Failures162
The Hot Zone162
Viruses in the Internet165
The Mathematics of Epidemics168
Epidemics in a Small World174
Percolation Models of Disease183
Networks, Viruses, and Microsoft187
Failures and Robustness189
Chapter 7Decisions, Delusions, and the Madness of Crowds195
Tulip Economics196
Fear, Greed, and Rationality198
Collective Decisions201
Information Cascades204
Information Externalities207
Coercive Externalities212
Market Externalities213
Coordination Externalities215
Social Decision Making217
Chapter 8Thresholds, Cascades, and Predictability220
Threshold Models of Decisions221
Capturing Differences226
Cascades in Social Networks229
Cascades and Percolation235
Phase Transitions and Cascades239
Crossing the Chasm241
A Nonlinear View of History244
Power to the People248
Robustness Revisited250
Chapter 9Innovation, Adaptation, and Recovery253
The Toyota-Aisin Crisis254
Markets and Hierarchies260
Industrial Divides264
Ambiguity267
The Third Way270
Coping with Ambiguity273
Multiscale Networks278
Recovering from Disaster284
Chapter 10The End of the Beginning290
September 11292
Lessons for a Connected Age299
Further Reading307
Bibliography341
Index357
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