My Life in Advertising and Scientific Advertising

by Claude Hopkins

Overview

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

Product Details

ISBN-13:	9780071832823
Publisher:	McGraw Hill LLC
Publication date:	02/01/1966
Pages:	336
Product dimensions:	6.00(w) x 9.00(h) x 0.75(d)

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide