Kicking Center: Gender and the Selling of Women's Professional Soccer

Kicking Center: Gender and the Selling of Women's Professional Soccer

by Rachel Allison
Kicking Center: Gender and the Selling of Women's Professional Soccer

Kicking Center: Gender and the Selling of Women's Professional Soccer

by Rachel Allison

eBook

$35.95 

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Overview

Winner of the 2018 Early Career Gender Scholar Award from the Sociologists for Women in Society-South

Girls and young women participate in soccer at record levels and the Women’s National Team regularly draws media, corporate, and popular attention. Yet despite increased representation and visibility, gender disparities in opportunity, compensation, training resources, and media airtime persist in soccer, and two professional leagues for women have failed since 2000. 

In Kicking Center, Rachel Allison investigates a women’s soccer league seeking to break into the male-dominated center of U.S. professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, she demonstrates how gender inequality is both constructed and contested in professional sport. Allison details the complex constructions of race, class, gender, and sexuality in the selling and marketing of women’s soccer in a half-changed sports landscape characterized by both progress and backlash, and where professional sports are still understood to be men’s territory. 

Product Details

ISBN-13: 9780813591315
Publisher: Rutgers University Press
Publication date: 08/30/2018
Series: Critical Issues in Sport and Society
Sold by: Barnes & Noble
Format: eBook
Pages: 220
Sales rank: 812,638
File size: 790 KB
Age Range: 17 - 18 Years

About the Author

RACHEL ALLISON is an assistant professor of sociology and faculty affiliate of gender studies at Mississippi State University in Starkville, Mississippi.

Table of Contents

List of Abbreviations 
Introduction: Kicking Center                         
1    Women’s Soccer in the United States                                       
2    Business or Cause? Contested Goals                                   
3    We’re Taking Over! Constructing the Fan Base                   
4    Image Politics and Media (In)Visibility                               
Conclusion: Kicking Forward?                            
Appendices
Acknowledgments
Notes
Bibliography                                             
Index
 
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