How to Do Everything with Podcasting / Edition 1

by Shel Holtz, Neville Hobson

Overview

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Reach a targeted and influential audience using the medium that's gone from underground scene to mainstream. How to Do Everything with Podcasting walks you, step by step, through the process of creating, broadcasting, and promoting your own podcast. You'll get tips for targeting your audience, refining your content, integrating various technologies, and profiting from your podcast. You'll also discover how businesses can use podcasting as a fresh, inexpensive way to communicate with customers, investors, and employees.

• Subscribe to, download, and listen to podcasts
  
• Get the right hardware and software
• Plan, record, edit, and release your own podcast
• Incorporate music, sweeps, interviews, and other elements
• Connect with listeners using blogs, live chats, and user-created content
• Profit from your podcast through advertising, networking, and merchandising
• Tap into support services for help with production, hosting, bandwidth, and more
• Create customer-focused or business-to-business podcasts

Product Details

ISBN-13:	9780072263947
Publisher:	McGraw Hill LLC
Publication date:	06/15/2007
Series:	How to Do Everything Series
Pages:	360
Sales rank:	752,911
Product dimensions:	7.00(w) x 9.00(h) x 1.00(d)

About the Author

Shel Holtz is principal of Holtz Communication + Technology, which helps companies apply online communication capabilities to their strategic communications.

Neville Hobson is a UK-based communicator, blogger, podcaster, and leading early adopter in new-media communication for business. Since January 2005, the authors have produced and presented the twice-weekly "For Immediate Release: The Hobson & Holtz Report" podcast on public relations, business, and technology.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

Foreword
Acknowledgments
Introduction
Part I: Get Started with Podcasting

Chapter 1: What Is Podcasting?

Chapter 2: Who Is Podcasting and Why

Chapter 3: Find Podcasts that Suit Your Interests

Chapter 4: Download and Subscribe to Podcasts

Chapter 5: Listen to Podcasts
Part II: Produce Your First Podcast

Chapter 6: Get the Hardware You'll Need

Chapter 7: Get the Software You'll Need

Chapter 8: Record Your First Podcast

Chapter 9: Edit Your Podcast

Chapter 10: Release Your Podcast
Part III: Refining Your Podcast

Chapter 11: Determine What Your Podcast Should Accomplish

Chapter 12: Define Your Audience

Chapter 13: Decide on Your Approach

Chapter 14: Incorporate Standard Podcast Elements

Chapter 15: Connect with Listeners
Part IV: Make Money with Your Podcast

Chapter 16: Make Money from Your Podcast Through Advertising and Other Means

Chapter 17: Reach Out to Podcast Networks

Chapter 18: Sell Merchandise Through Your Podcast

Chapter 19: Tap into Podcasting Support Services
Part V: Use a Podcast As a Business Communication Tool

Chapter 20: Where Podcasting Fits in the Business World

Chapter 21: Your First Business Podcasts

Chapter 22: Podcast to Your Customers and Other Customers

Chapter 23: Podcast to Build Your Company's Reputation

Chapter 24: Produce a Business-to-Business Podcast

Chapter 25: Use Internal Podcasts in Your Business

Chapter 26: Use a Podcast to Help Your Small Business Compete
APPENDIX A: LEGAL CONSIDERATIONS
APPENDIX B: A GUIDE TO PODCASTING RESOURCES
APPENDIX C: PODCASTING GLOSSARY
INDEX