Handbook of Research on Global Fashion Management and Merchandising

by Alessandra Vecchi, Chitra Buckley

Overview

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Product Details

ISBN-13:	9781522501107
Publisher:	IGI-Global
Publication date:	05/31/2016
Pages:	900
Product dimensions:	8.50(w) x 11.00(h) x 1.88(d)